Lead Management and Subscription web sites

LightMix CMS is frequently used by customers to manage and customize customer acquisition and retention process. Due to complexity and variety of methods employed by companies to attract and retain customers in the new economy, a flexible solution such as LightMixCMS is required. LightMix CMS allows to effectively set up multiple marketing entry points to the web site and track performance of various advertising landing pages from original source through the life span of the lead.

Lead Tracking
Setup multiple tracking codes to correspond to your web marketing campaigns. Track lead conversion to your company offers and develop efficient marketing strategies. Knowing which initial steps lead to best long term goals is critical to efficient business operation. LightMixCMS allows to track leads through their entire life span in the system.

Lead Exporting
If your organization works with external ROI firms or you perform your own ROI analysis, it is important to be able to export lead information to match required format. LightMixCMS allows for full customization from field matching, name convention setup and customizing fields order and file formats in your export files.

Lead Search
Perform intelligent lead searches to analyze database by variety of variables. LightMixCMS allows to store search results in the mailing lists and export results using profiles defined in Lead Exporting module

Industries Served:

• Financial Services
• Healthcare
• Entertainment
• Legal Services
• Entertainment and social networking
• Ecommerce